GOOD DESIGN AWARD

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Special Award
Company Info

2017

Good Design Award

Award-winning item
skincare products [uruoi]
Business Owner
Denka Company Limited, Medical Science Devision
Category
Food products and packaging
Company
Denka Company Limited (Japan)
Award Number
17G131140
Outline of Good Design Award winners
Outline of Good Design Award winners 2017

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

In 2015, as the 100th anniversary, Denka Co., Ltd. implemented a new V.I. and is now in the process of developing its corporate brand strategy for the next century. Based on a core concept of "communicating Denka's manufacturing through design uncharacteristic of a BtoB chemicals manufacturer", Denka has started a rebranding project for "Uruoi Series" of skincare products that contain high concentrations of hyaluronic acid developed by Denka. In order to achieve a design that embodies the new V.I., Denka recruited groovisions (which had worked on Denka's V.I.) to manage its rebranding effort.

Producer

Tetsuya Goto

Director

Emi Yamashita

Designer

groovisions

More information

http://www.denka.co.jp/uruoi/

リニューアル発売開始
2016/9/1
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