Outline* The shown information is the one as of the awarded date and might has been changed.
- Outline
In 2015, as the 100th anniversary, Denka Co., Ltd. implemented a new V.I. and is now in the process of developing its corporate brand strategy for the next century. Based on a core concept of "communicating Denka's manufacturing through design uncharacteristic of a BtoB chemicals manufacturer", Denka has started a rebranding project for "Uruoi Series" of skincare products that contain high concentrations of hyaluronic acid developed by Denka. In order to achieve a design that embodies the new V.I., Denka recruited groovisions (which had worked on Denka's V.I.) to manage its rebranding effort.
- Producer
Tetsuya Goto
- Director
Emi Yamashita
- Designer
groovisions
-
- More information
- リニューアル発売開始
- 2016/9/1