GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2017

Good Design Award

Award-winning item
Studless tires for passenger cars [iceGUARD iG60]
Business Owner
The Yokohama Rubber Co.,Ltd.
Category
Transportation equipment and facilities
Company
THE YOKOHAMA RUBBER CO.,LTD. (Japan)
Award Number
17G070661
Outline of Good Design Award winners
Outline of Good Design Award winners 2017

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The iceGUARD 6 passenger car tire is the latest entry in our iceGUARD line of studless snow tires, which debuted in 2003. It incorporates three basic benefits that we have honed over the years in its studless snow tires: good grip on ice, lasting performance, and good fuel economy. It also offers the benefit of improved wet grip and silence. Underlying the advances in the iceGUARD 6 is an asymmetrical tread pattern based on newly deployed technology. That technology has allowed for accompanying gains in the crucial snow-tire property of grip on icy surfaces with gains in wet grip and silence.

Producer

Hidetoshi Sato Consumer Tire Product Planning Dept. The Yokohama Rubber Co.,Ltd.

Director

Yoshimasa Hashimoto Tire Designing Dept. The Yokohama Rubber Co.,Ltd./ Takumi Morito Consumer Tire Product Planning Dept. The Yokohama Rubber Co.,Ltd.

Designer

Kenichi Sato Consumer Tire Product Planning Dept. The Yokohama Rubber Co.,Ltd.

消費財製品企画部 デザイングループ 佐藤健一

More information

http://www.y-yokohama.com/release/?id=2841&lang=ja&kw=%E3%82%A2%E3%82%A4%E3%82%B9%E3%82%AC%E3%83%BC%E3%83%89

Already on the market
2017/9
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