GOOD DESIGN AWARD

Close
Keyword
Year awarded
To
Special Award
Company Info

2017

Good Design Award

Award-winning item
Tire [CRUGEN HP71]
Business Owner
KUMHO Tire
Category
Transportation equipment and facilities for commercial use
Company
kumhotire (South Korea)
Award Number
17G070660
Outline of Good Design Award winners
Outline of Good Design Award winners 2017

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

'CRUGEN HP71' is Kumho's Crossover/SUV Touring all-season light truck tires. Combining sophisticated looking low-profile tires and large rim diameter wheels to enhance vehicle appearance; CRUGEN HP71 tires also provide all-season versatility, including traction in light snow. Engineered to handle everyday activities in absolute confidence, HP71 features Kumho's advanced all-season compound for enhanced traction, tire life and reduced rolling resistance. The compound is molded into a symmetric variable pitch tread design to reduce noise for a quieter ride.

Producer

Hae Dong Jung, Jae Hyun Han

Director

Chang Joong Park

Designer

Hae Dong Jung, In Hee Park

Already in service/use
2017/4/10

Evaluation

While marketing activities for automobile tires until now were all about superior function and quality based on technology, here we can see efforts for differentiation by introducing the concept of design.

Back to top