GOOD DESIGN AWARD

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受賞年度
年度(から 年度まで)
特別賞
企業情報
CC

2017

GOOD DESIGN|グッドデザイン賞

受賞対象名
Smartphone [Mi MIX]
事業主体名
Xiaomi Communications Co., Ltd
分類
情報家電/公共用情報機器
受賞企業
Xiaomi Communications Co.,Ltd (China)
受賞番号
17G050388
受賞概要
2017年度グッドデザイン賞受賞概要

受賞対象の概要※掲載している情報は、受賞当時の情報のため、現在は異なる場合があります。

概要

The Mi MIX is a revolutionary smartphone that has an innovative full-display design and full-ceramic body. It's ultra-high screen proportions on a 6.4" display push pixels closer to the edge. With the surface nearly all display, it gives people a glimpse into a future where smartphones are slabs of glass.Creatively adopted Cantilever piezoelectric ceramics acoustic technology, reengineered a 17:9 display with rounded corners, it maintains the best visual ratio of viewing. Modern day minimalist design meets traditional ceramic craftsmanship building a full ceramic body that look and feel great.

プロデューサー

Xiaomi Inc.

ディレクター

Liu De

デザイナー

Xiao Yanlin and Shan He from Xiaomi Smartphone Industrial Design Team

詳細情報

http://www.mi.com/en/mix/specs/

発売
2016年10月
価格

3,499 ~ 3,999RMB

販売地域

国外市場向け

受賞対象の詳細

デザインコンセプト

The Mi MIX is a smartphone that has an innovative full display design and full ceramic body.

背景

Smartphone design has seemingly stagnated today. The major phones on the current market look greatly similar, as they are still under the shadow of the "template" that iPhone released a decade ago with symmetrical bezels on the top and bottom. Even though smartphone is becoming thiner and the screen is turning bigger, there is no obvious improvement on the front-facing components, such as the earpiece speaker, and infrared proximity sensor. What we deeply realize is the bezel is a big waste in such limited space; their existence is unnecessary if we can find out better solutions. Therefore, everything is eliminated on the front surface but the screen, the solely irreplaceable element, which pushes pixels closer to the edge of the phone. A revolutionary viewing experience is created.

デザイナーの想い

We used to wonder if the future of smartphone would look like what we see in sci-fi films, a mere display? It is this curiosity that pushes us to break boundaries, starting the design in the full-display Mi MIX. In pursuit of the ultimate in-content viewing experience, we stripped away the traditional front-components, exploring new frontiers in technology. We also desire less "material", more "humanity" for the design, which leads to our choice of the micro-crystalline zirconia ceramic, almost as solid as sapphire. "Ceramic is a very, very old material coming from the deepest, deepest place of our civilization and of our humanity". We believe the innovative appearance of Mi MIX can be a massive technological leap from typical smartphones today. We believe the future is here.

仕様

158.8*81.9*7.9mm / 209g

どこで購入できるか、
どこで見られるか

Xiaomi official website / Offline Store-Mi Home
Chinese official website
English official website
MI Home

審査委員の評価

ここ数年、スマートフォンのデザインは伸び悩んでいるようだが、本製品は市場に驚きをもたらした。本体はサファイアのような硬度を誇るジルコニアセラミック製。6.4インチのディスプレーは画面占有率が非常に高く、画面がほぼ端まで広がっており、フルスクリーンに近い状態である。また、カンチレバー圧電セラミック音響システムを独自に応用しており、通話時は信号が機械エネルギーに直接変換される。このエネルギーが微小な振動を起こし、フレーム全体を共鳴させ、音を耳に伝える仕組みだ。このため、騒がしい環境でもクリアな音質効果を維持することができる。まさに、新技術と新素材を一体化して採用した、画期的な製品である。

担当審査委員| 朝倉 重徳   Carl Liu   倉本 仁   Gary Chang   Hui ming Tong  

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