GOOD DESIGN AWARD

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Year awarded
To
Special Award
Company Info

2017

Good Design Award

Award-winning item
Smartphone [Smartisan U2 Pro]
Business Owner
Manufacturer / Others
Category
Electrical communication appliances and communication equipment for public
Company
Smartisan Technology Co.,Ltd. (Hong Kong)
Award Number
17G050387
Outline of Good Design Award winners
Outline of Good Design Award winners 2017

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The design of Smartisan U2 Pro is a narrative of the minimalist aesthetic principles Smartisan is known for and always insists. With the joint efforts of minimalist industrial design and efficiency-oriented UI & UX, Smartisan U2 Pro is a smartphone with both outstanding industrial aesthetics and elegant user experience, unique from its competitors that are mostly curved and rounded with similar user experience.

Producer

Smartisan Technology Co.,Ltd.

Director

Kent Li

Designer

Smartisan Industrial Design Team

Already on the market
2017/5/10

Evaluation

Stay in the pure rectangle, sharp lines of minimalist design aesthetics, has become SMARTISAN brand claims, and U2 Pro, the new product to get a more vivid presentation. In almost all competitors tend to design round style smart phone, and consumers are also unconscious in this trend, adhere to this sharp line of minimalism design style is very valuable. We observed that this elegant product in the industrial design innovation on the advance, such as mobile phone home key area of the metal surface and the metal frame is one of the molding, and establish a manufacturing process and mechanical engineering of the new benchmark, to create the ultimate superb Quality beauty.

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