GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2017

Good Design Award

Award-winning item
Smartphone [ASUS Zenfone AR]
Business Owner
ASUSTEK COMPUTER INC.
Category
Electrical communication appliances and communication equipment for public
Company
Asustek Computer Inc. (Taiwan)
Award Number
17G050384
Outline of Good Design Award winners
Outline of Good Design Award winners 2017

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

ZenFone AR is the world's first 5.7-inch smartphone with Tango (Augment Reality) and Daydream (Virtual Reality) by Google. Tango is a set of sensors and computer vision software that gives ZenFone AR the ability to understand space and motion like humans do. Tango adds motion tracking, depth perception, and area learning capabilities to ZenFone AR, so it can understand its motion as it moves through an area, detect how far way it is from the floor, walls, and objects, and see and remember the key visual features of a physical space in three-dimensional space.

Producer

ASUSTEK COMPUTER INC.

Director

ASUS DESIGN CENTER

Designer

ASUS DESIGN CENTER

Market release pending
2017/6

Evaluation

It amply demonstrates the functionality of AR VR, emphasizing creativity and perfection in combination with software, along with the clever ideas represented on the packaging. Also in the materials and construction methods, it clearly shows the quality of a high-level model, and the lens component, which adopts leather fabric for the back cover, the luxury wristwatch, and material from a camera play on the technology experiment even more clearly.

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