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This hybrid smartwatch embodies the "wear technology naturally" concept, bringing smartwatch functionality into the classic wristwatch aesthetic via a high-tech band. To give users less stuff to carry around, the development team handpicked three functions—e-money, activity logging, and notifications—and created a special smartphone app for visualizing things like e-money usage data. By blending the distinctive looks of an analog watch with the convenience of cutting-edge technology, the wena wrist blazes a new trail in the wearable-device market.
Teppei Tsushima, New Business Creation Dept, Sony Corporation
Ryuta Kanno, Creative Center, Sony Corporation
So Morimoto, Hiroshi Nakayama, Satoshi Asai, Haruka Matsubara, Creative Center, Sony Corporation
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