GOOD DESIGN AWARD

キーワード
受賞年度
年度(から 年度まで)
特別賞
企業情報
CC

2016

GOOD DESIGN|グッドデザイン賞

受賞対象名
Identity [SHIFT decode: design: disrupt]
事業主体名
Pink Blue Black & Orange
分類
業務用メディア・コンテンツ/ブランディング・CI
受賞企業
Pink Blue Black & Orange (Thailand)
受賞番号
16T001212
受賞概要
2016年度グッドデザイン賞受賞概要

受賞対象の概要※掲載している情報は、受賞当時の情報のため、現在は異なる場合があります。

概要

Creativities Unfold 2015 Symposium held by TCDC is about creative business, a way of developing new method from internet technology and to build a platform which eventually has led to a sustainable Co-creation.

ディレクター

Siam Attariya, Design Director

デザイナー

Teerapat Lowsuwannawong, Paputh Nimchuar, Tassayawan Chamkrajang, Graphic Designer

Siam Attariya, Pink Blue Black & Orange. AGI member (2015)

詳細情報

http://www.cu-tcdc.com

利用開始
2015年8月8日
販売地域

国外市場向け

設置場所

Various

受賞対象の詳細

デザインコンセプト

We designed a system where people from different profession can choose typefaces to portray their characters and the combination of them are endless and can convey the content of the symposium.

背景

This entire communication materials of this project are to encourage people to explore its potential and to see the endless possibilities. With knowledge, creativity and technology integrated create new business entrepreneurs which is the primary mission of the TCDC.

デザイナーの想い

We would like to make a new perception to audience that design is a tool to solve business problems. We shift our design process to make it like a platform that welcome diverse people to co-create the identity by their own. This project has an organic process as well as the end result.

企画・開発の意義

The idea of symposium's key visual stems from SHIFT concept, the success of new business driven by creative thinking. We chose existing real plants and made them branch out in different pattern. Eventhough they have the same root, each branch is completely different. We used 3D computer graphics technique to visualise those images which give us an interesting, spectacular and yet real outcome.

創意工夫

Apart from identity, we designed a Quiz under the theme "Which type of plant that will SHIFT your future?". Each answer of the quiz is a different type of Thai plants which name is made to fit with the symposium subject such as Som O-pensource (Pomelo + Open source),Tang Mo-del (Watermelon + Model), Prakam De-sign (Soap nut tree + Design), Chong Co-creation (Butterfly Tree + Co-creation). As we highly value our unique cultural heritage, a sense of humor and fun that lie in harmony with our everyday life, we therefore try to project this value into our work. As a result this conference becomes more fun and appealing to an audience.

仕様

Various

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