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To the opposite side of Halloween being a fun, exciting event, the city becomes covered in garbage during the season. We produced a garbage bag to make people want to pick up trash more often. One the bag is full, the trash bag turns into a jack-o-lantern (pumpkin) and it added the decoration to the city. During Halloween season, we had 550 people to volunteer the event to pick up trash with these bags. The project gave both people who volunteered and those who saw the trash bags (pumpkin) on the streets a big smile on their faces.
ROPPONGI HALLOWEEN executive committee Hisashi Tanaka, Hiroshi Fukuda, Yuhei Mochida, Yuta Ishikawa, Daisuke Ichikawa, Gen Shono
Dentsu.inc Tsudou Honda, Hisashi Tanaka
Dentsu.inc Tsudou Honda+ Dentsu East Japan inc. Emi Kaminaga+ Dentsu Creative X inc. Toshichika Ono,Hiromi Saegusa
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