Outline* The shown information is the one as of the awarded date and might has been changed.
Pairs (a copywriter and an art director) created 200 different posters for many shops with following conditions. - No planning presentations to ensure freedom for creators - Just create as they like and bring each finished poster Those posters were displayed all aver the shopping arcade, then Fuminosato Street Poster Exhibition took place. To collect visitors, utilized PR. Also, to attract public attentions, provided a PR story “shady creators are standing up to save the shopping street.”
Hijiri Mochihara, Keita Kusaka, Marketing Creative Center, DENTSU INC. KANSAI
Keita Kusaka, Marketing Creative Center, DENTSU INC. KANSAI
Mamoru Ichino, Shiho Kawamura, Daisuke Matsunaga, Ai Kawano, Kana Nakao, Yoichi Takigami, Kyohei Myoga, Hideki Katsumura, Tsubasa Shoji, Kantaro Ohara, DENTSU INC. KANSAI + Ryoichi Karasuno DENTSU CREATIVE X
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