GOOD DESIGN AWARD

Keyword
Year awarded
To
Special Award
Company Info

2016

Good Design Award

Award-winning item
Japanese sake [Japanese sake KOI]
Business Owner
Imayotsukasa Sake Brewery Co. Ltd.
Category
Food products and packaging
Company(Nationality)
BULLET Inc. (Japan)
Imayotsukasa Sake Brewery Co. Ltd. (Japan)
Award Number
16G120986
Outline of Good Design Award winners
Outline of Good Design Award winners 2016

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Our purpose for this project was “To create an impressively crafted sake that represents Japan”. We chose the famous, ornamental Japanese koi fish as our motif. Called a living jewel, koi has beautiful red patterns on a white body, and it’s attracting many fans worldwide. Our package expresses the beauty of koi, with red patterns directly printed on white bottle which resembles the shape of koi. By cutting the box in a koi silhouette, it visually emphasizes the image of koi. This vividly designed package will not only stand out in the store, but also be an art piece to decorate your home.

Producer

Masayuki Habuki, Wakyo Shouten Co. Ltd.

Director

Yosuke Tanaka, Imayotsukasa Sake Brewery Co. Ltd.

Designer

Aya Codama, BULLET Inc.

小玉 文( BULLET Inc.代表 / アートディレクター / グラフィックデザイナー)

Already on the market
2015/5/1
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