GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2016

Good Design Award

Award-winning item
Macro lens [EF-M 28mm f/3.5 Macro IS STM]
Business Owner
Canon Inc.
Category
Electrical communication appliances and communication equipment for public
Company
CANON INC. (Japan)
Award Number
16G050374
Outline of Good Design Award winners
Outline of Good Design Award winners 2016

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Macro lens for mirrorless camera EOS M series, making macro photography familiar. World's first with built-in LED lights capable of AF shooting. New super macro mode offers 1.2x image magnification, exceeding equal-magnification shooting (1.0x). Uses IS to reduce camera shake during hand-held shooting, and UD lens and non-spherical lens in its optical system for high quality. Enjoy magnified pictures to close in on subjects. Broadens expression for small, light-weight EOS M series users and provides greater enjoyment of shooting, by adding macro lenses to EOS M series interchangeable lenses.

Producer

Go Tokura, Executive Officer, Chief Executive, Image Communication Products Operations, Canon Inc.

Director

Yoshifumi Ishikawa, Senior General Manager, Design Center, Canon Inc.

Designer

Naoki Hirota, Design Center, Canon Inc.

More information

http://cweb.canon.jp/ef/info/ef-m28-stm/index.html

Already on the market
2016/6
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