GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2016

Good Design Award

Award-winning item
Smart Phone & Accessory [ASUS Zenfone3 series & Accessories]
Business Owner
Asustek Computer Inc.
Category
Transportation equipment and facilities
Company
Asustek Computer Inc. (Taiwan)
Award Number
16G050334
Outline of Good Design Award winners
Outline of Good Design Award winners 2016

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The New ASUS ZenFone 3 is a feature-packed smartphone that exudes the spirit of refined craftsmanship and sophisticated engineering, inspired by the beauty of nature. ZenFone 3 is encased with scratch-resistant 2.5D glass that smoothly curves on the edges, applying the same meticulous glass artistry found on premium watches. The concentric circle texture underneath the back cover and the spun-cut etchings on multiple keys represent ASUS Zen's iconic design signature. The phone's rounded metal frame delivers tactile comfort and solidity.

Producer

ASUSTEK COMPUTER INC.

Director

ASUS DESIGN CENTER

Designer

ASUS DESIGN CENTER

Market release pending
2016/7

Evaluation

The Zenfone 3 Series achieves compactness and outstanding texture. The metal case has a concentric hairline finish with a lens and fingerprint identification sensor located on the back. The front is rimmed with glass panels, and its concentric patterns bring forth an air of subdued luxuriousness clearly indicating the position of the functions that are going to be used. The Aura Flip cover uses fluorescent materials to gather light along its edge. When it receives a phone call or a message is displayed, the smartphone flashes to show the information to its user in a simple, intuitive way. This is a well-conceived function.

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