Outline* The shown information is the one as of the awarded date and might has been changed.
"SERIF TV doesn't belong to the world of TV, it belongs to the world of living." Breaking away from the pre-occupation with ultra-flat screens, SERIF TV spearheads a new concept of television that is firmly rooted to the world of the living. With the best technology, SERIF TV provides consumers with a more elegant viewing experience by being designed to sit naturally within the home. In profile, SERIF TV forms a clear capital "I" shape, its slim body broadening to form a shelf-like surface at the top. The design means it can stand seamlessly in the home by resting on its own base.
Dong-wook Han, Manager, VD Product Planning Group Samsung Electronics Co., Ltd.
Yun-je Kang, Senior Vice President, Head of VD Design Team, Samsung Electronics Co., Ltd.
Ronan Bouroullec, Erwan Bouroullec, ERB SARL + Kang-il Chung, Dong-hee Won, Kyu-mi Han, VD Design Team, Samsung Electronics., Co., Ltd
- More information
- Already on the market