GOOD DESIGN AWARD

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Special Award
Company Info

2016

GOOD DESIGN|グッドデザイン金賞

Award-winning item
TV [SERIF TV]
Business Owner
Samsung Electronics Co., Ltd.
Category
Sound and video equipment
Company
Samsung Electronics Co., Ltd. (South Korea)
Award Number
16G050299
Outline of Good Design Award winners
Outline of Good Design Award winners 2016

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

"SERIF TV doesn't belong to the world of TV, it belongs to the world of living." Breaking away from the pre-occupation with ultra-flat screens, SERIF TV spearheads a new concept of television that is firmly rooted to the world of the living. With the best technology, SERIF TV provides consumers with a more elegant viewing experience by being designed to sit naturally within the home. In profile, SERIF TV forms a clear capital "I" shape, its slim body broadening to form a shelf-like surface at the top. The design means it can stand seamlessly in the home by resting on its own base.

Producer

Dong-wook Han, Manager, VD Product Planning Group Samsung Electronics Co., Ltd.

Director

Yun-je Kang, Senior Vice President, Head of VD Design Team, Samsung Electronics Co., Ltd.

Designer

Ronan Bouroullec, Erwan Bouroullec, ERB SARL + Kang-il Chung, Dong-hee Won, Kyu-mi Han, VD Design Team, Samsung Electronics., Co., Ltd

More information

http://www.seriftv.com

Already on the market
2015/11/3

Evaluation

Serif was developed in cooperation with a furniture designer, and the manufacturer of Serif is proud of the fact that it was entered in the living category, not TV category. When you see the product, you will think of when TVs first went on sale and you opened the door to the cabinet and saw a TV. With an easel shape, the TV stand does away with the concept of furniture, and one has the illusion of watching video in a frame. Like folding tables one saw in homes in the past, this is a TV that can easily be carried anywhere. The idea of using the TV frame and making it possible to place it on top of other things is cute.

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