GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2016

Good Design Best 100

Award-winning item
Card Game [Ottotto Playing Cards]
Business Owner
MORINAGA&CO.,LTD.
Category
Educational materials and tools
Company
DENTSU INC. (Japan)
MORINAGA & CO., LTD. (Japan)
Award Number
16G010071
Outline of Good Design Award winners
Outline of Good Design Award winners 2016

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Grown-ups bring snacks to meetings making them friendlier or take a break by eating snacks. If kids could to the same studying will also be more fun and relaxing! We wanted to bring out the creativity and interest in kids with the power of snacks. We tied up with a University research group and an aquarium to create a set of plating cards with 50 original games where kids and grown-ups could study about sea creatures using snacks. While playing and eating “Ottotto”, kids learn the size, lifespan, depth and other facts about sea creatures becoming experts without even noticing it!

Producer

Miki Kanamaru, MORINAGA & CO., LTD./ Homma Nariaki, dentsu inc./ Masami Oshio, DENTSU CREATIVE FORCE INC.

Director

Hidetoshi Kuranari, Toshihide Kimura, Nadya Kirillova, Tomoyuki Torisu, Iori Anegawa, Dentsu Innovation Institute TeamB, dentsu inc./ Issey Asato, TANSANFABRIK/ Yu Yamada, Yuka Sato, method inc.

Designer

Moe Furuya, Rio Ebato, dentsu inc./ Takanori Naka, Shunsuke Aoki, Maki Miyazaki, NesT. O. inc

More information

http://www.morinaga.co.jp/ototrump/

Already on the market
2016/4/15
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