Outline* The shown information is the one as of the awarded date and might has been changed.
"EverySpo!" is a some-week-long program in which several teams compete for the points gained by members' everyday activity. A wearable device measures the participant's walking/running steps and they are charged as points for his/her team when he/she touches a digital signage in a town with it. We also provided some varieties of "missions" to win prizes to keep motivated. Members can encourage, advice and communicate with each others on SNS and the digital signage. Our goal is not only to make people do more sports, but "connecting people with their town through sports in everyday activities."
Hiroshi MORITA, Open Innovation Lab., 2020 Technology & Business Development Office, Information Services International-Dentsu, Ltd.
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