There are over 13,000 charities in Taiwan. In average, 5.35 million contributors make donation of up to NTD 43 billion annually. Yet less than 1% of charities provide online donation mechanism. Having direct and easy access to online cash flow and providing trusted and convenient donation gateways are the issues all small and medium sized charities in Taiwan need to deal with.
NPOchannel aims to build a digitalized charitable community with O2O service design that turns spontaneous donations into regular charitable footprints, creating a long-term relationship.
Large amount of charitable contributions in Taiwan goes to large public interest groups (PIGs). Lack of manpower and financial aid, it is hard for smaller PIGs to prepare budget for outreach programs. NPOchannel aims to help foster a stronger connection, ultimately a network, between digital citizens and social workers of new generation, so that charities and society can be more close-knit.
Crowdfunding is a prominent commercial tool and social phenomenon. Unlike other platforms of the same sort, NPOchannel does not re-distribute any donations, ensuring every single penny to go to where it's needed the most. Moreover, by focusing on UI design and content curation, we transform the key drive for charitable fundraising from good will into empathy. NPOchannel provides PIGs a simple and direct gateway to donate online as well as the best place to learn the ABC of digital propaganda. The projects' web pages seem a combination of written texts and multimedia, which allow PIGs to enhance work management and efficiency. Furthermore, the project-based donation design of NPOchannel enables PIGs to target specific groups and even make up the balance once for all. A pioneering action.
A sound social system as an undivided whole must encompass kind support for social vulnerable minorities. NPOchannel hopes to transform sporadic charitable ideas into normative, sustained and regular acts with the application of digital tools, whereby more opportunities for PIGs-donors interaction appear, and a continuous and close relationship further facilitated.