GOOD DESIGN AWARD

Keyword
Year awarded
To
Special Award
Company Info

2015

Good Design Award

Award-winning item
Hongo Merchants Marketing Campaign [Hongo Department Store]
Principal implementing business
Hongo Merchants Association
Category
Publicity, advertisement and media contents
Company(Nationality)
Hongo Merchants Association (Japan)
Matching Hongo (Japan)
Tailor Design Office (Japan)
Award Number
15G111100
Outline of Good Design Award winners
Outline of Good Design Award winners 2015

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Hongo department store is a campaign to promote the charms and attractions of the member stores of the Hongo Merchants Association of Bunkyo-ku, Tokyo. Rather than featuring specific products or services the campaign presents the unique stories, personalities and passions of the store owners through brochures, street flags, and customized shopping bags. Although these items highlight the character of each individual store owner they also feature a common style and theme which come together to create a new and exclusive brand for all member stores as a whole.

Producer

Dai Hasegawa

Director

Kazutoshi Sugimoto

Designer

Kazutoshi Sugimoto, Kazuaki Komai, Rie Ida, Yuka Kubo

More information

http://hongohyakkaten.com/

Already in service/use
2015/1/10
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