GOOD DESIGN AWARD

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Special Award
Company Info

2015

Good Design Award

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Award-winning item
Train [Branding strategy for "JR city net-work Hiroshima"]
Business Owner
West Japan Railway Company
Category
Transportation equipment and facilities
Company
West Japan Railway Company (Japan)
Award Number
15G060622
Outline of Good Design Award winners
Outline of Good Design Award winners 2015

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

West Japan Railway Company operates train network to 5 directions centered at Hiroshima station. Now we developed a branding strategy by renewing old facilities, and introduced a new type of trains and clearer displays in the station. These newly-introduced train services are named as "JR city net-work Hiroshima" with a symbol mark. The display systems which have alphabet symbols and colors were expanded to stations and trains in this train network. This is the first challenge of the "area branding" for us to make a train net-work closer to communal society.

Producer

West Japan Railway Company

Director

West Japan Railway Company Rolling Stock Dept.

Designer

West Japan Railway Company Rolling Stock Dept., The Kinki Sharyo Co., GK Design Soken Hiroshima Inc.

More information

http://www.westjr.co.jp/

Already in service/use
2015/3
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