GOOD DESIGN AWARD

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Keyword
Year awarded
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Special Award
Company Info

2015

Good Design Best 100

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Award-winning item
Automobile radial tire [ECOPIA EP500 ologic]
Business Owner
Bridgestone Corporation
Category
Transportation equipment and facilities
Company
Bridgestone Corporation (Japan)
Award Number
15G060592
Outline of Good Design Award winners
Outline of Good Design Award winners 2015

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

ologic technology capitalizes on the synergies of a large diameter coupled with a narrow tread design. While the tread on smaller diameter tires is typically inclined to excessive movement or “deformation” during driving, the larger diameter and higher belt tension significantly reduce tire deformation and therefore conserve energy that is otherwise lost through internal friction which helps to reduce rolling resistance. By the same token, the narrow tread concept improves aerodynamics. The most spectacular achievement is that these improvements do not involve a trade-off in terms of safety.

Producer

Tadashi Kodama, General Manager, Global Consumer Innovative OE & Solution Strategy Department, Bridgestone Corporation

Director

Yasuo Himuro, General Manager, Design Planning & Administration Department, Innovation Division, Bridgestone Corporation

Designer

Yukihiro Kiwaki, Design Office, Design Planning & Administration Department, Innovation Division, Bridgestone Corporation

More information

http://www.bridgestone.co.jp/corporate/news/2014010801.html

Already on the market
2014/4
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