Every busy parent with kids asking them to count how many times they jumped rope has probably wished they had a jump rope like this at one point. This venture company is in its third year since being founded by young people coming together, and has finally reached the stage of actually commercializing this idea. An app provides various different ways to jump rope, and it can be linked to social networks so users can share their data and cheer each other on so they don't have to jump rope on their own. Such products that can change people's habits with just a minor idea are enormously significant.