GOOD DESIGN AWARD

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Special Award
Company Info

2015

Good Design Award

Award-winning item
Sweets [free style research]
Business Owner
Morinaga & Co., Ltd / DENTSU INC.
Category
Educational materials and tools
Company
MORINAGA & CO., LTD. (Japan)
DENTSU INC./ Dentsu Innovation Institute Team B (Japan)
Award Number
15G010087
Outline of Good Design Award winners
Outline of Good Design Award winners 2015

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Grown-ups eat snacks while having meetings, or taking breaks at work, but kids have to sit up straight at school during 50 minute classes even without drinking water. Wouldn't they be relaxed and enjoy studying more with snacks? We focused on making an educational revolution using the power of snacks to inspire kids' creativity and interest. Collaborating with JAXA, we launched learning tools for kids using snacks to study about space, like measuring the size and distance between planets, study constellations, and abilities to be an astronaut such as communication and patience.

Producer

Miki Kanamaru, Keita Watanabe Morinaga & Co., Ltd + Masami Oshio DENTSU CREATIVE FORCE INC.

Director

Hidetoshi Kuranari, Nadya Kirillova, Tomoyuki Torisu Dentsu Innovation Institute Team B

Designer

Moe Furuya, DENTSU inc. + Takanori Naka, Kumiko Shiraki. Shunsuke Aoki, NEST INC.

More information

http://www.morinaga.co.jp/okashina-jiyukenkyu/index.html

Already on the market
2014/7/17
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