GOOD DESIGN AWARD

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Keyword
Year awarded
To
Special Award
Company Info

2014

Good Design Long Life Design Award

Award-winning item
NUTRITIONALLY BALANCED FOOD [CALORIE MATE BLOCK]
Business Owner
Otsuka Pharmaceutical Co., Ltd.
Category
Packaging for individuals/home
Company
Otsuka Pharmaceutical Co., Ltd. (Japan)
Award Number
14L001292
Outline of Good Design Award winners
Outline of Good Design Award winners 2014

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Calorie Mate contains a good balance of the five major nutrients (protein, fat, sugars,vitamins and minerals.) The product was launched in 1983 at a time when lifestyle changes made it more difficult to eat a full breakfast and amidst an emerging awareness of nutritional imbalances. The Calorie Mate concept of a light, easy-to-eat meal originated from the concentrated liquid diets used in the medical field, and is also hinted at in the concept of space food. When there is not enough time for a regular meal, Calorie Mate lets you easily replenish nutrients at any time.

Director

Gan Hosoya,Art Director,Light Publicity Co.,Ltd

Designer

Gan Hosoya,Designer, Tadasu Fukano,Typographer,Light Publicity Co.,Ltd

More information

http://www.otsuka.co.jp/cmt/

Already on the market
1983/4
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