GOOD DESIGN AWARD

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Special Award
Company Info

2014

Good Design Award

Award-winning item
Omoiyari Light Promotion [Omoiyari Light Promotion]
Business Owner
Nissan Motor Co., Ltd.
Category
Activities/solutions for public, social contribution activities
Company
TBWAHAKUHODO (Japan)
Award Number
14G141155
Outline of Good Design Award winners
Outline of Good Design Award winners 2014

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Omoiyari Light is acting to reduce traffic accident in Japan. Omoiyari Light is supported by Nissan Motor Co., Ltd. and many other companies, NPOs, governmental organizations and individuals. In Japan, peak time of road accident is from 16:00-18:00 pm. Most of the car drivers in Japan don't turn on the headlamp till it gets dark. We believe that we can reduce the traffic accident by turning on the headlamp little earlier at dusk.

Producer

Tetsuo Hasegawa, Yoichi Watanabe, Yoshiko Omura, Hidenori Miyoshi Mineo Mori, Rui Kondo,Kiotaka Yamana

Director

Takeyuki Sanada,Yuka Mori, Shinsaku Imura, Asuka Sakakibara

Designer

Koji Asano, Takahiro Motegi, Takumi Adachi

More information

http://www.omoiyari-light.com/

Already in service/use
2010/9
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