GOOD DESIGN AWARD

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Special Award
Company Info

2014

Good Design Award

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Award-winning item
color-type test & Virtual Fitting [Coordinate Plus(TM)]
Business Owner
Toshiba Corporation / Toshiba Solutions Corpotation
Category
Activities/solutions for industry
Company
Toshiba Corporation (Japan)
Toshiba Solution Corporation (Japan)
Award Number
14G141146
Outline of Good Design Award winners
Outline of Good Design Award winners 2014

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Verification of an experimental system where customers can virtually try on clothes they like. While being attended in a beauty salon, users can enjoy choosing from over 100 combinations of clothes matching their personal colour styles. After the session, they can also easily try out their selected clothes virtually, matching their new hair style and hair colour. Linking the customer's renewed desire to purchase clothes after changing their hairstyle, to actual apparel shops, will generate new channels to bring customers to these shops, thus enabling the design of new user experiences.

Producer

Hiroshi1 Ishimura,General Manager,New Business Development Div., Toshiba Corporation Hironobu Nishikori,President and CEO, Toshiba Solutions Corporation

Director

Mayumi Kurokawa, Chief Specialist, Design Department 1, Design Center, Toshiba Corporation

Designer

Ai Matsui, Design Department2, Design Center, Toshiba Corporation Yasuko Chigira,Design Management Department, Design Center, Toshiba Corporation

More information

http://www.toshiba.co.jp/about/press/2014_04/pr_j2201.htm#PRESS

Already in service/use
2014/4
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