GOOD DESIGN AWARD

Keyword
Year awarded
To
Special Award
Company Info

2014

Good Design Award

Award-winning item
a local private brand [pecco]
Principal implementing business
Iwatekensan Co. Ltd., Iwate Prefecture
Category
Business model, business method
Company(Nationality)
iwatekensanCo.,Ltd (Japan)
Award Number
14G131105

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

To raise Iwate goods’ profile and accelerate the post-3/11 reconstruction, we are marketing 100 items over 3 years in the Iwate original private brand (PB) “Pecco” series. These are the first PB products to be sold as a “prefectural brand”, and will help solve the problems of producers hurt by the disaster and help develop new human resources, in addition to revolutionizing the concept of PBs. Our products aim to appeal to women in their 30s and 40s. We are opening up new markets by creating products. “Pecco” means just a little in Iwate Japanese.

Producer

Yumiko Nagasawa, Director, Product Development Division, Iwatekensan Co.

Director

Shiho Murakami, Wani-design+Masayo Kudo, Hops Co., Ltd+ bran, Yumiko Omori+Iwate prefectural office, Nobuko Ogawa, Yuko Yamashita, Natumi abiko

Designer

Shiho Murakami, Wani-design+bran, Yumiko Omori

More information

http://www.iwatekensan.co.jp/

Already on the market
2013/12/17

Evaluation

-

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