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We gave deep thought to what innovation can be made in using washing machines, reminding ourselves that 'small changes transform our lives'. We maximized the unique benefits of touch controls, which were overlooked with LCD controls. By providing intuitive and easy interactions and interfaces to both users of analog washing machines and users who are accustomed to digital technology, we enabled all types of users to easily engage in the washing process.
Jooncheol Yang Manager W/M Product Marketing Part Samsung Electronics
Sujung Youn Principal Designer DA Design Group Samsung Electronics
Joonho Lee Senior Designer, Yekyung Yoo Senior Designer, Youngsun Shin Senior Designer, Kyoungae Lim Principal Designer, Soyoung Yun Senior Designer DA Design Group Samsung Electronics
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