GOOD DESIGN AWARD

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Special Award
Company Info

2014

GOOD DESIGN|グッドデザイン金賞

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Award-winning item
Digital Installation [Sound of Honda / Ayrton Senna 1989]
Business Owner
Dentsu Inc.
Category
Advertisement for individuals/home
Company
Dentsu Inc. (Japan)
Award Number
14G121053
Outline of Good Design Award winners
Outline of Good Design Award winners 2014

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

A navigation system from Honda utilizing driving data, "Internavi." These are visuals to tell the public about the technical background and the history of their efforts. The driving data of the world's fastest lap, achieved by Ayrton Senna while qualifying for the Formula One Japanese Grand Prix, has been digitally restored, and the movement of the engine and accelerator were analyzed. The engine sound from that day was reproduced by combining tones of various revolution speeds recorded from an actual MP4/5 machine. The 24-year old run was recreated by putting multiple speakers and LED lamps along the 5,807 meter long Suzuka circuit and playing the reproduced engine sound synchronized with the driving data.

Producer

Dentsu Inc.

Director

Dentsu Inc., Kaoru Sugano, Sotaro Yasumochi, Yu Orai, Nadya Kirillova, Kyoko Yonezawa + Kosai Sekine + Qosmo, Inc., Taeji Sawai + Rhizomatics co., ltd., Daito Manabe

Designer

Sound of Honda / Ayrton Senna 1989 Project Team

サイト公開
2013/7/24
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