GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2014

GOOD DESIGN|グッドデザイン・未来づくりデザイン賞

Award-winning item
Taxi [Turtle Taxi]
Business Owner
Sanwa Koutsu Group
Category
Advertisement for individuals/home
Company
Sanwa Koutsu Group (Japan)
IMJ Corporation (Japan)
Award Number
14G121050
Outline of Good Design Award winners
Outline of Good Design Award winners 2014

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

"Turtle Taxi" is a new taxi service where pushing a button on the back of the passenger seat activates slower driving than usual. During slow driving, a turtle mark is displayed on the windshield, from which people outside the car know that the car is driving slowly. Drivers have had special training, and provide not only slow driving but also a safer and more comfortable drive than usual for their passengers. Eco-driving is achieved by driving without sudden acceleration or sudden stopping, which contributes to the improvement of fuel efficiency and CO2 reduction. This service is popular among those who would like to move safely and comfortably and do not mind slower speeds such as the aged and pregnant women.

Producer

Nagaichi Yoshikawa, CEO, Sanwa Koutsu Group + IMJ Corporation

Director

Kazuhiko Natsume, Planing Director / Tsunetsugu Murata, Creative Director, IMJ Corporation

Designer

Tsunetsugu Murata, Art Director, IMJ Corporation + Masashi Kajiuchi, KAJIUCHI DESIGN STUDIO

More information

http://turtle-taxi.tumblr.com/

サービス開始
2013/12
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