In order to deliver a philosophy and the design concept behind the new line-up of Samsung TV in 2014 to consumers, we've built a Grand Concept connected to the each products' story and visual metaphors. This year's philosophy was made up of 3 different points which are base on the actual TV experience seen from the user's point of view. And each experiential concept were connected to the products in their own design. This kit will deliver the design concept of the product to the users, but also tell a story about what actual values the form was aimed to pursue.
Yoon-jung Lee Vice President VD Marketing Group Samsung Electronics Co.,Ltd
Yun-je Kang Senior Vice President VD Design Team Samsung Electronics Co.,Ltd
Sung-hoon Kang Senior Designer, Jong-yun Shin Senior Designer, Ji-young Son Designer, Woo-seok Hwang Senior Designer VD Design Team / Kyung-jin Kwon Manager Marketing Group Samsung Electronics Co.,Ltd