GOOD DESIGN AWARD

キーワード
受賞年度
年度(から 年度まで)
特別賞
企業情報
CC

2014

GOOD DESIGN|グッドデザイン賞

受賞対象名
2014 Samsung TV Design philosophy&Storytelling Kit [2014 Samsung TV Line-up]
事業主体名
Samsung Electronics Co., Ltd.
分類
産業用のメディア・ソフトウェア・コンテンツ
受賞企業
Samsung Electronics Co., Ltd. (Korea)
受賞番号
14G121034
受賞概要
2014年度グッドデザイン賞受賞概要

受賞対象の概要※掲載している情報は、受賞当時の情報のため、現在は異なる場合があります。

概要

In order to deliver a philosophy and the design concept behind the new line-up of Samsung TV in 2014 to consumers, we've built a Grand Concept connected to the each products' story and visual metaphors. This year's philosophy was made up of 3 different points which are base on the actual TV experience seen from the user's point of view. And each experiential concept were connected to the products in their own design. This kit will deliver the design concept of the product to the users, but also tell a story about what actual values the form was aimed to pursue.

プロデューサー

Yoon-jung Lee Vice President VD Marketing Group Samsung Electronics Co.,Ltd

ディレクター

Yun-je Kang Senior Vice President VD Design Team Samsung Electronics Co.,Ltd

デザイナー

Sung-hoon Kang Senior Designer, Jong-yun Shin Senior Designer, Ji-young Son Designer, Woo-seok Hwang Senior Designer VD Design Team / Kyung-jin Kwon Manager Marketing Group Samsung Electronics Co.,Ltd

発売
2014年1月1日
価格

0Yen

販売地域

国外市場向け

設置場所

Global

受賞対象の詳細

デザインコンセプト

The core design concept, "Expanding Design" represents that each design of Samsung TV Line-up was meant to provide enhanced TV experience to the consumers.

背景

New TVs come out every year and they each share the same design philosophy at their root. With the design story kit, we aim to deliver the designer's thoughts behind the product to our consumers and also reveal the actual values each part of the design provide to its consumer with a clear consistent language.

デザイナーの想い

The story was intended to help non-designers to understand how Samsung TV ended up with certain form. Telling them how such a philosophy and the little change in form can enhance the way people experience the TV.

企画・開発の意義

Instead of naming each models in the Line-up with its name, this story kit will deliver the philosophy and concept behind the product in more clear way to the consumers so they can understand the thoughts behind the form of their TV.

創意工夫

This year's design philosophy for 2014 TV Line-up was first divided into 3 experiential values which defines the TV experience. And then they are actually applied to each product to enhance the consumer value. Here people can understand how the value seeking design can change its form due to the consumer value. This type of communication approach is a very intuitive and clear way to help consumers to understand how the form changes to enhance the actual TV experience.

仕様

- On-line: 1,920px X 1,080px - Off-line: 92pg. 195mm x 260mm

審査委員の評価

パッケージとしての完成度が高く、デザインを哲学に落としこむという企業としての姿勢が高く評価できる。

担当審査委員| 渡辺 弘明   櫛 勝彦   Do-sung Chung   Jung sik Yun  

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