GOOD DESIGN AWARD

キーワード
受賞年度
年度(から 年度まで)
特別賞
企業情報
CC

2014

GOOD DESIGN|グッドデザイン賞

受賞対象名
fruit snack package [JI YUAN GUO Jiji Mountain Banana Fruit Snack]
事業主体名
Fruits & Vegetables Marketing Cooperatives, Ltd.
分類
産業用のパッケージ
受賞企業
Fruits & Vegetables Marketing Cooperatives, Ltd. (Taiwan)
Asia University (Taiwan)
受賞番号
14G121005
受賞概要
2014年度グッドデザイン賞受賞概要

受賞対象の概要※掲載している情報は、受賞当時の情報のため、現在は異なる場合があります。

概要

The Huang family from Jiji, Nantou in central Taiwan, has grown mountain bananas since 1940 when Taiwan was under Japanese rule. Japanese royalty savored Jiji mountain bananas which were exported to Japan from the early 1900s to the present day. Despite producing a premium product, the Jiji banana industry was almost destroyed by 2 events: the 1999 Jiji Earthquake and climate change. The Huang family wished to help rebuild Jiji by processing bananas. Excess bananas were used to make snacks. A design team from Asia University was hired to develop a package design for the banana products.

プロデューサー

Chun-Chun Hou

ディレクター

Chun-Chun Hou

デザイナー

Lee-Wa Lin, Yan-Ting Chen, Yan-Yu Huang, Ya-Chi Chiu, Cheng-En Chang, Chun-Chun Hou

詳細情報

http://jijibanana.com/

発売
2014年2月
価格

3,000 ~ 4,000Yen

販売地域

国外市場向け

設置場所

Taiwan

受賞対象の詳細

デザインコンセプト

We created a product where the name, the shape, and the package design of the banana product all tell the background story of the Jiji mountain banana industry.

背景

Much of the Jiji banana industry was devastated by 2 consecutive events - the 921 Earthquake, which caused much infrastructure damage, and recent climate change, which depressed banana prices due to oversupply. Many Jiji banana farmers quit as a result of these 2 events. The Huang family processed bananas as both a way to rebuild Jiji industry while coping with reduced banana prices.

デザイナーの想い

Many consumers of high quality Jiji mountain bananas are unaware of both the rich history as well as recent hardships suffered by the Jiji banana industry. We designed a food product and package that we hope not only looks pleasing and tastes delicious, but also brings public attention to and appreciation for Jiji's glorious historical past.

企画・開発の意義

Many natives of Jiji have a personal connection to Jiji Mountain similar to how many Japanese view Mount Fuji. The shape of the banana package is modeled after Jiji Mountain, which we hope can inspire Jiji locals of their past, while also telling the story of Jiji banana industry to visitors, reliving the glory of old times.

創意工夫

The entire package consists of an external package shaped like a mountain, which also holds 4 internal packages, each of which contains a different banana snack. On the top of the external package is the symbol thousand, which represents the seal of quality of bananas exported from Jiji to Japan. The external package is opened from the top similar to how someone peels a banana from the top. The external package shows an elderly man telling his grandson the history of Jiji bananas, while each internal package depicts everyday life in Jiji as told by the grandfather. The entire package tells the cultural history of Jiji mountain bananas through the illustrations throughout the package as well as the shape (like a mountain) and usage of the package (open package like peeling a banana).

仕様

23cm x 23cm x 30cm 950g including food

どこで購入できるか、
どこで見られるか

JI YUAN GUO

審査委員の評価

これは、台湾南投県集集鎮の特産物であるバナナの贈物用の箱のパッケージデザインである。この地のマウンテン・バナナは日本の植民地時代には日本に輸出されており、最高品質の象徴である、日本の天皇が認める「千」のマークを授けられていた。パッケージは構造上、箱を開ける際に、バナナを「剥く」動作に倣って、山頂部分からパッケージを「剥いて」開けるデザインとなっており、開けると、4種類のマウンテン・バナナの加工食品が現れる。集集鎮のマウンテン・バナナに関する4つの物語を表す絵が、当時の純朴なイメージを象徴するように、版画の技法で刻印されている。このデザインの最大の意味は、事業者が台湾の921大地震の後、地場産業の再興に協力するよう心を砕いていることにある。

担当審査委員| 田子 學   鈴木 元   Manfred Wang   Ming-Lung Yu   Tony K. M. Chang  

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