GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2014

GOOD DESIGN|グッドデザイン金賞

Award-winning item
Passanger car [DEMIO]
Business Owner
Mazda Motor Corporation
Category
Personal transportation equipment and facilities
Company
Mazda Motor Corporation (Japan)
Award Number
14G090753
Outline of Good Design Award winners
Outline of Good Design Award winners 2014

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The new "DEMIO" provides high functionality and values beyond the usual standard of the segment by advancing concepts and technologies fostered in previous next-generation products, and concentrating them in its compact body. Its design, based on the "KODO (soul of motion)" theme has realized a presence and vitality beyond its class. The "SKYACTIV technology" balances both the joy of driving and an excellent environment with safe performance through newly developed engine, transmission, body and chassis for a compact car based on the design concepts of previous next-generation products.

Producer

Ayumu Doi, Product Div., Mazda Motor Co.

Director

Ryo Yanagisawa, Design Div., Mazda Motor Co.

Designer

Design Div., Mazda Motor Co.

More information

http://www.demio.mazda.co.jp/

Already on the market
2014/9/26
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