GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2014

Good Design Award

Award-winning item
G-Flex [KS1301]
Business Owner
Smart Phone
Category
Communication devices/equipment for individuals or home
Company
LG Electronics, Inc. (South Korea)
Award Number
14G050326
Outline of Good Design Award winners
Outline of Good Design Award winners 2014

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Designing the G Flex as a curved smart phone required its core components -- such as the LCD and battery -- be developed from the ground up with curved shapes.We focused on two things: shifting away from existing flat phone designs and improving basic usability by making the phone easier to hold and natural to put close to the face (during a call). The high-gloss black color adds to its simplicity and the glittering metallic frame emphasizes the curved design. The concave display enhances the user's immersion in the multimedia content of the phone.

Producer

Jeong Ahn

Director

Hongsik Kim

Designer

Jeeyoung Yeon, Hyunjin Yoon, donghwan Lee

Already on the market
2014/1

Evaluation

It is easy to talk using this product, which is curved to create a perfect fit for phone calls from the aspect of ergonomics, and has excellent portability for carrying in your pocket. Applying a concave film LCD to a small device is a new approach, for which it is also highly valued.

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