GOOD DESIGN AWARD

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Special Award
Company Info

2014

Good Design Award

Award-winning item
Cosmetics [FASIO]
Business Owner
KOSE Corporation
Category
Personal belongings, Lifestyle goods
Company
KOSE Corporation (Japan)
Award Number
14G020107
Outline of Good Design Award winners
Outline of Good Design Award winners 2014

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Point makeup series from the makeup brand, FASIO. This brand offers “speedy” and “accurate” makeup for modern women leading busy lives. “Visible function” that visualizes functions suitable for each usability: “easy to handle”, “easy to twist” and “easy to makeup” by naturally leading to movements appropriate for use, which is reflected on the design. For example, the handle of the mascara has a twisted form, and the wand is curved.   The procedure beginning from the moment of opening the package and handling for actual use is thoughtfully designed.

Director

Kazuhiro Niikura, creative director, Naoko Yokokura, art director, KOSE Corporation+Hiroshi Yonemura, creative director, no problem LLC.+Sumiko Matsuda, art director, TIGER & DESIGN

Designer

Yuki Yoshida, KOSE Corporation

More information

http://www.fasio.jp

Already on the market
2014/1
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