GOOD DESIGN AWARD

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Keyword
Year awarded
To
Special Award
Company Info

2013

Good Design Award

Award-winning item
Smart Phone [Lumia720]
Business Owner
Nokia
Category
Communication devices/equipment for individuals or home
Company
Nokia (China)
Award Number
13G050486
Outline of Good Design Award winners
Outline of Good Design Award winners 2013

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The perfect balance of technology and beauty. Style & Innovation to delight you & your friends. The handset that people ask you about.

Producer

Nokia

Director

Nokia Design Team

Designer

Nokia Design Team

More information

http://www.nokia.com/hk-en/products/phone/lumia720/

Already on the market
2013/2

Evaluation

The Lumia 720 stands out as a hardware from a host of other smart phone handsets mainly on account of its feeling of ‘robustness’. The almost flawless ‘unibody’ plastic case is well proportioned and well profiled. This one-piece wrap-around case with no joints (except punctuated for buttons and other micro-connections) feels solid and crafted in the hand, and the vibrant colours feel in-grained rather than applied. It is a rare instance where plastic actually imparts a feeling of ‘class’ rather than ‘cheapness’.

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