GOOD DESIGN AWARD

Keyword
Year awarded: To
Special Award
Company Info: Country / Region

Award-winning item: Smartphone [NEXUS4 (LGE-960)]
Category: Communication devices/equipment for individuals or home
Company: LG Electronics, Inc. (South Korea)
Award Number: 13G050480
Outline of Good Design Award winners: Outline of Good Design Award winners 2013

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline: Simple front design using the zero-gap touch technology and delicate sparkling pattern on the back panel of the product.
Producer: Sea-la Park/ Design Expert (Advanced Design Team, Mobile Communication Design Lab.)
Director: Cheol-woong Shin/ Chief Designer (Advanced Design Team, Mobile Communication Design Lab.)
Designer: Hyun-woo Yoo/ Senior Designer (Advanced Design Team, Mobile Communication Design Lab.)
Already on the market: 2012/10/30

Evaluation

Existing LG mobile phones have a rather small rounded shape and a hard reputation. The NEXUS4 has a larger rounded shape and creates a softer image than existing products. This product is a turning point to change LG's reputation. We highly rate the attention to detail, such as the location of the side button to prevent mistaken operations.