GOOD DESIGN AWARD

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Keyword
Year awarded
To
Special Award
Company Info

2012

Good Design Award

Award-winning item
Video: http://www.youtube.com/watch?v=WIvmE4_KMNw [The Girl Effect]
Business Owner
The Nike Foundation
Category
Social and international contribution activities
Company
The Nike Foundation (United States of America)
Award Number
12GC31067
Outline of Good Design Award winners
Outline of Good Design Award winners 2012

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The Girl Effect was created to start a dialogue about the world’s greatest untapped resource in the fight against global poverty: adolescent girls.

Producer

Animation: manvsmagnet (Matt Smithson) via Curious Pictures (John Cline), Audio: Elias Arts (Jonathan Elias), Web: Grow Interactive and Love Creative, Client: Nike Foundation (Emily Brew)

Director

Wieden+Kennedy Executive Creative Directors Jelly Helm and Steve Luker, Creative Director Tyler Whisnand

Designer

Wieden+Kennedy Copywriter Jessica Vacek, Art Director Julia Blackburn

More information

http://www.girleffect.org

Already on the market
2008/5/8

Evaluation

This project features videos and a website designed to start a dialogue about the need, effectiveness and advantage of providing support to adolescent girls as a measure to fight against global poverty. It declares that the education, medical treatment and financial opportunity provided to young women will bring positive impact to their family and the society. Effectively taking advantage of the strong Nike brand, the videos and the website are powerfully designed to make a point to the viewers. It encourages people to increase awareness and take action for the better. The project is one that expands the possibilities and roles of design and designers.

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