GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2011

Good Design Award

Award-winning item
Healthy Food Snack [Crispy Longan]
Business Owner
Crispy Veg & Fruit Co., Ltd.
Category
Collaborated with Design Excellence Award of Thailand
Company
Crispy Veg & Fruit Co., Ltd. (Thailand)
Award Number
11T17059
Outline of Good Design Award winners
Outline of Good Design Award winners 2011

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Crispy Longan is made from 100% natural longan. We select only premium fruit from orchards of northern Thailand and dry it using a unique process. Packaging design of crispy longan is based on the concept of In-trend Healthy Snack. White background represents healthy fruit snack. Colorful texts represents trendy product. Blue text contrasts with brown theme of longan, a current trend of European bakery. Selected packaging material can well retain crispiness, aroma and color of product with zipper for mobility and re-usability. We add slogan High in Antioxidant to emphasis longan nutrition.

Producer

Mrs. Naraporn Musikanandana Varith, Managing Director, Crispy Veg & Fruit Co., Ltd.

Director

Mrs. Naraporn Musikanandana Varith, Managing Director, Crispy Veg & Fruit Co., Ltd.

Designer

Mr. Pisut Kongkit, Login Design Ltd, Part.

More information

http://www.crispyvegandfruit.com/Crispy.Veg.and.Fruit-Healty.Fruit.Snack/Products/Products.html

Already on the market
2010/12/10

Evaluation

Very few dried fruits come in contemporary packaging but these jaunty graphics perfectly express the crispy texture of dried longan, which is different from ordinary dried fruit.

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