GOOD DESIGN AWARD

Keyword
Year awarded: To
Special Award
Company Info: Country / Region

Award-winning item: 3D SMART LED TV [UN55D7900]
Business Owner: Samsung Electronics Co., Ltd.
Category: Audio-visual equipment
Company: Samsung Electronics Co.,Ltd (South Korea)
Award Number: 11G07063
Outline of Good Design Award winners: Outline of Good Design Award winners 2011

* 3D SMART LED TV [UN55D7000], 3D SMART LED TV [UN55D7900], 3D SMART LED TV [UN55D8000] are granted as 1 special award for Good Design Gold Award.

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline: This unprecedented black and narrow bezel design makes the bezel look like it is one with the screen when the TV is turned off. It increases the level of user concentration when the TV is turned on, thus providing a rich, emotional experience to the user. The diamond cutting on the transparent area that connects to the black bezel showcases a different color according to light reflection. It absorbs the surrounding colors and displays mystical colors. This is a 'TV of light' that is suitable for any interior decor.
Producer: Sanghoon Lee Manager VD Product Planning Group Samsung Electronics
Director: Yunje Kang Vice President VD Design Group Samsung Electronics
Designer: Euiseok Kim Principal Designer, Yunje Kang Vice President VD Design Group Samsung Electronics; Euiseok Kim,Yunje Kang
More information: http://www.samsung.com/sec
Already on the market: 2011/3/1

Evaluation

Even when it was shown in the judging suite this Samsung television made a powerful, overwhelming impression. The black panel is sandwiched between two transparent acrylic sheets and looks different depending on the angle you view it from, contributing to the product's aesthetic impact. We admired the way the company's culture encourages thoroughgoing attention to detail, even though the product's primary purpose is simply to display images.