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This unprecedented black and narrow bezel design makes the bezel look like it is one with the screen when the TV is turned off. It increases the level of user concentration when the TV is turned on, thus providing a rich, emotional experience to the user. The diamond cutting on the transparent area that connects to the black bezel showcases a different color according to light reflection. It absorbs the surrounding colors and displays mystical colors. This is a 'TV of light' that is suitable for any interior decor.
Sanghoon Lee Manager VD Product Planning Group Samsung Electronics
Yunje Kang Vice President VD Design Group Samsung Electronics
Euiseok Kim Principal Designer, Yunje Kang Vice President VD Design Group Samsung Electronics
Euiseok Kim,Yunje Kang
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