GOOD DESIGN AWARD

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Special Award
Company Info

2011

Good Design Award

Award-winning item
IPTV Receiver with hard-disk recorder [Media Receiver 303]
Business Owner
Deutsche Telekom AG
Category
Audio-visual equipment
Company
Deutsche Telekom AG (Germany)
Award Number
11G07085
Outline of Good Design Award winners
Outline of Good Design Award winners 2011

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The HD-enabled Media Receiver 303 is part of Entertain, Deutsche Telekom's digital television package, and transfers the interactive IPTV and the contents of Videoload, an online video library, to the television. It is a complete package oriented entirely towards the user. Receiver, remote control, user manual and packaging are aligned and create an intuitive usage and a consistent product experience. The design is based on a reduced design vocabulary. High quality surfaces and flush keys give the devices an elegant appearance and incorporate harmoniously into any interior space.

Producer

Deutsche Telekom AG

Director

Caroline Seifert, Dominic Flik, Peter Respondek

Designer

Deutsche Telekom - Product Design

Already on the market
2011/3/1

Evaluation

This product is cleverly designed using only circles, arcs, and straight lines for the body and operating buttons so that users can intuitively understand, just from their sizes and shapes, what the different components are for. There is a mathematical regularity to the shape, size and arrangement of the parts on the body, suggesting that the mechanical layout of the interior was worked out after the exterior configuration had been decided. Many designs give priority to mechanical layout to suit the maker's manufacturing requirements, but this product was conceived with the user's needs in mind.

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