GOOD DESIGN AWARD

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Special Award
Company Info

2011

Good Design Award

Award-winning item
Digital Music Player [i10]
Business Owner
COWON DESIGN LAB
Category
Audio-visual equipment
Company
COWON SYSTEM Inc. (South Korea)
Award Number
11G07015
Outline of Good Design Award winners
Outline of Good Design Award winners 2011

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

"Naturally Melting in Life" Design. The 3-inch potable music device, i10 has a natural shape with round edges. i10 was designed not for an artificial beauty but for functional needs. The most unique design feature is the 'Organic' shape so that users can naturally and comfortably grip the product. The rest of the product is quite slim except the grip. Users can easily find their favorite songs with a 'Flicking' function using a touch control panel. In addition, users can customize their GUI depending on their mood. I10's amazing design and innovative UX are in perfect harmony.

Producer

COWON SYSTEM Inc.

Director

Semin Jun, Creative design director, Design lab

Designer

Semin Jun, Creative design director, Design lab/ Jongoh Lee, Assistant manager, Design lab/ Donghwan Kim, Assistant manager, Design lab

More information

http://www.cowon.com

Market release pending
2011/7/31

Evaluation

The back of this music player is really beautifully designed. When you pick it up you notice that the thicker upper part slants down and gets thinner toward the lower part and you realize at once that this feature makes the product fit comfortably in your hand. We were impressed by the way all fussy details are eliminated and everything, right down to the smallest detail, is arranged in accordance with a consistent design philosophy.

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