GOOD DESIGN AWARD

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Keyword
Year awarded
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Special Award
Company Info

2011

Good Design Award

Award-winning item
Mobile Phone [Xperia neo]
Business Owner
Sony Ericsson Mobile Communications
Category
Mobile phones, communication terminals and personal computers
Company
Sony Ericsson Mobile Communications AB (Sweden)
Sony Ericsson Mobile Communications Inc (Japan)
Award Number
11G06013
Outline of Good Design Award winners
Outline of Good Design Award winners 2011

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Xperia neo is the performance smartphone sporting high definition camera capability in a muscular form with functional design. Glossy surface on the front wraps fully over the edges continuing to the back, morphing with the muscular back surface. Sculpted ridge lines on the front and back act as a tactile guidance for your fingers when taking a photo or when navigating on the front keys. Contrasting side panels emphasize the continuous curvature and ergonomic touch points required for camera, volume and power key.

Producer

UX Creative Design Center,Sony Ericsson Mobile Communnications, Sewden

Director

UX Creative Design Center,Sony Ericsson Mobile Communnications, Sewden

Designer

UX Creative Design Center,Sony Ericsson Mobile Communnications, Sewden

Already on the market
2011/2/13

Evaluation

We picked this smartphone for the carefully considered branding of its styling and interface design. The dynamic lines and other features of the overall shape give it a highly finished look. It fully features all the functions of the Xperia series and has a very attractive interface design.

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