GOOD DESIGN AWARD

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Special Award
Company Info

2011

Good Design Award

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Award-winning item
Washer & Dryer [WA5471/DV5471]
Business Owner
SAMSUNG ELECTRONICS CO., LTD.
Category
Household electrical appliances
Company
Samsung Electronics Co., Ltd (South Korea)
Award Number
11G03052
Outline of Good Design Award winners
Outline of Good Design Award winners 2011

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

This is an ultra-large (5.4 cubic feet) top-loader washer and front-loader dryer. To appeal to consumers in North America, stainless steel texture and tempered glass were applied to a simple, straight line-based mass, thus emphasizing durability and cleanliness. Common design elements were applied to the top-loader washer and front-loader dryer, which have different structures, thus making them look like they have the same design.

Producer

Jisoo Choi Assistant Manager DA W/M Product Marketing Part Samsung Electronics

Director

HyungJun Kim Principal Designer DA Design Group Samsung Electronics

Designer

Dongju Shin Designer, Dongwon Cheon Principal Designer, MinJeong Kang Designer DA Design Group Samsung Electronics

Dongju Shin, Dongwon Cheon, MinJeong Kang

Already on the market
2011/4/18

Evaluation

In a field where carefully styled, conventional looks have become the standard solution, this design might seem rather too bold and dynamic. In reality, however, the feel of the operating panel interface and switches, the door tension, the use of materials, and other features were worked out in an effort to appeal to a specific segment of the market. We liked the fact that its imposing design seems not to be overly influenced by current fashions.

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