GOOD DESIGN AWARD

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Special Award
Company Info

2010

GOOD DESIGN|ライフスケープデザイン賞

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Award-winning item
notebook, envelope [craft paper stationery (doodle notebook, memo pad, envelope)]
Business Owner
Ryohin Keikaku Co., Ltd.
Category
Good Design Long Life Design Award
Company
Ryohin Keikaku Co., Ltd. (Japan)
Award Number
10L01033
Outline of Good Design Award winners
Outline of Good Design Award winners 2010

* Bicycle [Bicycle H type], card case, pen [aluminium stationery (card case, propelling pencil, ballpoint pen)], notebook, envelope [craft paper stationery (doodle notebook, memo pad, envelope)], Clinical Analyzer [cd player], storage [polypropylene storage], shelf [steel unit shelves], bed [mattress with legs] are granted as 1 special award for Good Design Life-Scape Design Award.

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The user can start using the product from any point. It has no unnecessary printing on it and provides lots of freedom in how it is used. These products encourage creative ways of using them, giving the user a sense of unlimited possibilities.

Designer

Masaru Kagaya

Already on the market
1982/1/1

Evaluation

Adding a "raw material Feel" as a new element to a stationery product makes it revolutionary. The company has proven its marketing design prowess by making this a standard. The design is being developed as one suitable for paper products one can use however one pleases.

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