Year awarded
Special Award
Company Info


GOOD DESIGN|日本商工会議所会頭賞

Award-winning item
Obisugi Products from Nichinan City [obisugi design]
Business Owner
Living - Home Furnisings and Interior Design
Award Number
Outline of Good Design Award winners
Outline of Good Design Award winners 2010

Outline* The shown information is the one as of the awarded date and might has been changed.


Obisugi Japanese cedar once supported Nichinan City’s economy and vitality. However, when the demand for wooden ships disappeared, Obisugi forestry declined quickly, and the mountains today are covered with Obisugi trees left by earlier generations. When sugi cedars became less popular, it seemed to lead to a decline in care and passion for the region. Under the circumstances, the local government (Nichinan City Obisugi cedar section) has moved to revive Obisugi cedar once more. Hereafter, the hope is to cover not only the mountains but also streets and homes with sugi cedar, a goal that has led to creating the furniture product line obisugi design to promote Obisugi. The products are new, but nostalgic cedar furniture that uses the characteristics of Obisugi as is: they are fast growing and the wood is soft, plain and simple. The wood is processed only as much as necessary and the feeling of "fullness" of the material is utilized.


Masahiro Ikeda; the president, OBISUGI DESIGN + Uchida Yoko Co., Ltd.


Koichi Wakasugi; Senior Deisgn Manager, Akihiko Sakamoto, Technical Design Center. Uchida Yoko Co., Ltd.


Katsushi nagumo, Shinya demizu, nagumo design + Koichi Wakasugi; Senior Deisgn Manager, Akihiko Sakamoto, Technical Design Center. Uchida Yoko Co., Ltd.


More information

Already on the market


The Nichinan region once flourished due to the excellent pliability of Obisugi Japanese cedar and its use as a shipbuilding material throughout the country, but as the demand for wooden ships disappeared, the town's economy, based on the forest products industry, also deteriorated and remained depressed. Now, with the aim of restoring Obisugi cedar to its former prominence, the designers have gone beyond merely developing products made of cedar. Instead, this is a project whose participants are working with a strong sense of purpose to get local governments involved, to encourage manufacturers to help with planning, and to turn these programs using Obisugi cedar into programs that revitalize the region. The plain, unforced craftsmanship typical of the region and the use of soft-feeling cedar are two appealing characteristics of these objects. The designers create finely appointed products, hold public events, and encourage community planning movements in order to spread the word about the virtues and uses of this material. They are also considering extending their efforts to public spaces throughout Japan, preparing products combined with steel frames and that involve the distribution network of a major office products manufacturer as they move into making furniture. We gave high marks to the way in which the designers are devising ways to revive the region, in addition to contributing to the regional economy and to the promotion of regional industries.

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