GOOD DESIGN AWARD

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Year awarded
To
Special Award
Company Info

2009

GOOD DESIGN|中小企業庁長官賞

Award-winning item
Simple Location-Based System of Public Transportation [ASHIATO Lamp]
Business Owner
ITS ALLIANCE CO.,LTD.
Domain/Category
Society - Public Service Systems
Company
ITS ALLIANCE CO.,LTD. (Japan)
Award Number
09D09003
Outline of Good Design Award winners
Outline of Good Design Award winners 2009

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Bus riders sometimes sit confused at the bus stop, uncertain whether their bus has already passed or has not arrived yet. Out of consideration for such users, the Ashiato Lamp displays symbols and lamps for a fixed period of time after a bus has passed, simply providing users with basic location information on whether or not a bus has passed, in real time. With no need for large-scale infrastructure or equipment, it also can be used easily at rural bus stops with no power supply, by using batteries or other power sources. It has been designed with consideration for easily presenting information to users such as small children and the elderly who are not highly familiar with information technology, through use of features such as a dog symbol.

Producer

Yuichi WAKAYAMA ITS ALLIANCE Co.,Ltd.

Director

Yuichi WAKAYAMA ITS ALLIANCE Co.,Ltd.

Designer

Yuichi WAKAYAMA and Jincho IGUCHI

デザインディレクター

More information

http://www.its-alliance.jp/ashiato_lamp/

Already on the market
2009/7/21
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