GOOD DESIGN AWARD

キーワード
受賞年度
年度(から 年度まで)
特別賞
企業情報
CC

2009

GOOD DESIGN|グッドデザイン賞

受賞対象名
Magic Refrigeration Disposer [FDD-200]
事業主体名
Tong Yang Magic Co.,Ltd.
領域/分類
生活領域 - 家電機器
受賞企業
Tong Yang Magic Co.,Ltd. (South Korea)
受賞番号
09B04023
受賞概要
2009年度グッドデザイン賞受賞概要

受賞対象の概要※掲載している情報は、受賞当時の情報のため、現在は異なる場合があります。

概要

Competition in food waste disposer market is getting fiercer. Our model, featured with frozen custody system, It is differentiated from conventional models and gives solution for emitted odors. Customers have shown the most numerous complaints for it. Our opening and closing style in upper part design is originated to improve user is life style. We believe that it is the most convenient way to input and output food wastes. We have reduced width and height for the efficiency in narrow space. Controlled lineand minimal design of face are well adjusted into every kitchen.

プロデューサー

Yong W.Yeom, President, Tong Yang Magic Co.,Ltd.

ディレクター

Yu Jong-Yoon, Tong Yang Magic Co.,Ltd.

デザイナー

Kim Seung-Ho, Tong Yang Magic Co.,Ltd.

Yu Jong-Yoon

詳細情報

http://www.magic.co.kr

発売
2008年6月1日
価格

15,000Yen

販売地域

国外市場向け

受賞対象の詳細

応募対象が達成しようとした目標

It is designed to increase customer satisfaction by solving the customer complaints toward previous products. With using new models, customers can maintain clean environment at kitchen because it allows avoiding odors from food wastes and pests. It is also convenient because customers can clear it by just one time dumping per each 10 days, so it increases user is life style.

デザイナーのコメント

With the sudden expansion of food waste disposing market size, lots of products are introduced into the market. However about 90% of the products are sold at the low sales price. It also shows quality problems. But,we developed and solved the biggest customer dissatisfaction, odor. The intention of the design is to show new orientation by avoiding the conventional food waste disposing market.

使用者、社会等への取り組み

どのような使用者・利用者を想定したか

User means housewives, husbands and other family members. Beneficiary Dongyang Magic

その使用者・利用者にどのような価値を実現したか

Users can avoid from decayed food waste and its odors. Also, it reduces waste dumping times, so it increases the users life style. Beneficiary was able to create a blue ocean market by launching and It solves the pending issues in food waste disposer market. Dongyang Magic is a backup runner in food disposer market but it sets its target to be a leading company in this field.

社会・文化および地球環境の視点から解決すべき問題点

The society requires public food waste disposing area free from odors. We need to instill consciousness to reduce food wastes for nation and global environment protection. The systematic solution for this issue is required to select trial testing area for its management.

その問題点に対し、どのように対応したか

We can easily see that people in apartment or complex area feel inconvenience because of odors and decayed environment near food waste disposing site.

どこで購入できるか、
どこで見られるか

Lotte Dpt. Store Main Branch. Sogongdong, Junggu, Seoul
http://www.lotteimall.com

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