GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2009

GOOD DESIGN|中小企業庁長官賞

Award-winning item
Bicycle [UTB-ZERO]
Business Owner
VIGORE KATAOKA ltd.
Domain/Category
Human Body - Personal Vehicles
Company
VIGORE KATAOKA ltd. (Japan)
Award Number
09A05005
Outline of Good Design Award winners
Outline of Good Design Award winners 2009

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The UTB-0 is one of the most unnecessary but also most important utensils for living in cities. The UTB-0 is a primitive bicycle that strips away all the functions and equipment that have been developed until now, to just the wheels and the frame. What is important to us today, as we enjoy more than adequate conveniences, is not convenience or a wealth of equipment. Rather, what we need is to return to the physical sensations that have worn out and become dulled as we have ceaselessly pursued convenience. Also, we need to return to the sense of time that has been lost through a focus on efficiency. The UTB-0, which has purely expanded physical functions through focusing on riding, should enable riders to enjoy the time they spend in transit, which has been disregarded in the name of efficiency.

Producer

Masato KATAOKA, VIGORE KATAOKA ltd.

Director

Bunta KITAGAWA, Planning, VIGORE KATAOKA ltd.

Designer

Masato KATAOKA, VIGORE KATAOKA ltd.

代表 片岡 聖登

More information

http://www.vigore.co.jp/style/UTB/utb0.html

Already on the market
2009/6/1
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